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A charter to a successful love affair

Upon receiving my team members on the second day of Campaigns class, we were asked to create a team charter reflecting expectations and guidelines for a cohesive plan to work together to create a successful campaign for our assigned client.

With Valentines Day rapidly approaching, my mind has been abuzz with thoughts of potential suiters (and plans of excess consumption with friends when those suitors don’t work out as expected). As we sifted through the rubric, I could not help but compare the specific points to a mutually beneficial relationship for the team charter, to that of an agreement between significant others.

The charter contained 9 main points:

      Team Name/Motto/Vision

We are all familiar with that awkward phase in a blossoming relationship when we begin to question, “what are we?” Upon panicking at the label of the relationship you wonder: are we dating? talking? hooking up? It is so important for your clarity of the situation to give it a name, whether it be “boyfriend,” “friend” or “goodbye.”


Along with a title that encompasses the status of said relationship, comes the purpose. Are you dating to achieve long-term goals? Are you in it for the short term? Ask yourself what the significant other brings to your life? Are they a soul mate, or perhaps nothing more than a delicious piece of eye candy?


Whether short or long term, realizing the goals you have for the relationship will set a template for all actions in the future. Are you dating with intent of marriage? Are you just trying to have fun? Do you just want to have someone to buy you chocolate on the day dreaded by singles across the nation?


Every relationship includes a dominant and a submissive; one that “wears the pants” if you will. The healthier the relationship, the less blatant these roles are. You may have one dominant in one area, and the other top dog in the next. Establishing each others strengths and weaknesses will help to create a mutually beneficial relationship.

     Ground Rules

This one is pretty self explanatory. It is always best to let one another know exactly what is expected, and how you will react if and when the other falls short of those expectations.

     Work Plan

Pay attention, because this one can go terrible wrong if carried out in the wrong manner. Attempting to control the ebb and flow of like, particularly parts as touchy as romantic relationships, can get messy. Having a plan for the future is never a bad thing, but providing room for change, growth and the unexpected is essential.

     Self-assessment Plan

As the ever-enlightened Ice Cube once said, “check yo self, before you wreck yo self.” Keeping both your partner and yourself accountable of their participation, or lack of, will keep you both on the same page.


On this particular page of our team charter, we each signed and dated the document. Perhaps the most important piece of the puzzle, what was the point of laying out this entire charter for a relationship if both parties do not agree?  As told by the great Stevie Wonder, “signed, sealed, delivered, I’m yours.”

Toomer Proposal
A staged photo of a proposal. I repeat, STAGED.


Last, but certainly not least, is the way you portray your relationship. Contrary to popular belief, what people think does matter (sometimes). Carrying out the mutual agreement in the eyes of others shows a respect for your partner and the relationship.

These pieces make up the guidelines necessary for a relationship to progress successfully. May these tips make your Valentines Day, and your love life all the days through, all the more merry!

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